But now, that's about to change. We have exciting news for organizations that are equal parts healthcare and higher education.We've launched a venture the makes available to the leaders at healthcare...
In this episode of Marketing Matters, I talk about why so many individual professionals and corporations are publishing books as a way to grow their businesses. I offer insights on self-publishing, ghostwriting and more, and dispel the myth that being an “author” is only for the select few.
Publishing a business book can be a very strategic marketing tactic, with long-lasting results. Don't you want to be the expert who literally "wrote the book on it?"
In this episode of Marketing Matters, I sit down with Brad Sattin to weigh in on the secret weapon of savvy marketers: market research. Enjoy as I offer insights on what you can learn and how easy it can be to get the data needed to generate profitable growth at companies and organizations of all sizes.