Category Archives: Publishing

Silver Tree Publishing Honors “F.A.S.T. Life” Founder Jenn Baxter with Book Contract

Midwestern publishing company awards once-in-a-lifetime opportunity to deserving writer whose message can help the masses. FOR IMMEDIATE RELEASE KENOSHA, WI (October 30, 2017) ― Silver Tree Communications, LLC, has announced that its non-fiction book imprint Silver Tree Publishing has awarded a full contract to Charlotte-based writer and clean-living expert Jenn Baxter. This is the first book award...
Read More

Go ahead … Judge a book by its cover!

There are many mistakes that authors make when publishing a book (especially if it’s their first book), but few mistakes are as fatal as publishing a book with a bad cover. In our work with authors, we have seen the good, the bad and the ugly of book cover design. We’ve had authors who are...
Read More

Choosing a Book Publisher? Choose One with Heart

I began my career as a writer 20 years ago. Since then, nearly everything I knew about the world of publishing has changed. Some of it to my delight. All of it to my wonder. In the late 1990s, I edited a print edition trade magazine (there was no such concept as an online edition!), and...
Read More

VIDEO: Why Writing a Book Can Be Your Best Marketing Yet

In this episode of Marketing Matters, I talk about why so many individual professionals and corporations are publishing books as a way to grow their businesses. I offer insights on self-publishing, ghostwriting and more, and dispel the myth that being an “author” is only for the select few.

Publishing a business book can be a very strategic marketing tactic, with long-lasting results. Don’t you want to be the expert who literally “wrote the book on it?”