VIDEO: Why Writing a Book Can Be Your Best Marketing Yet

In this episode of Marketing Matters, I talk about why so many individual professionals and corporations are publishing books as a way to grow their businesses. I offer insights on self-publishing, ghostwriting and more, and dispel the myth that being an “author” is only for the select few.

Publishing a business book can be a very strategic marketing tactic, with long-lasting results. Don’t you want to be the expert who literally “wrote the book on it?”

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