Sometimes, the clients of Silver Tree Communications are surprised when we suggest we start their marketing engagement with research. For too many decades, too many marketers (and almost all traditional “agencies”) have believed that great marketing is about creativity and magic — that a catchy headline, a memorable commercial or gorgeous and unique artwork or photography is all it took to win the day. But if “winning” means attracting the right customers, keeping the ones you’ve already got, introducing meaningful new products and services to the marketplace, and triggering profitable growth for your company, then you better have the data to back up your marketing ideas. Wonder how to get that data? Give us a call.