Via a partnership with Michael Walters Advertising, Kate provided strategic counsel to the marketing and business development leaders at Adventist Hinsdale and Adventist La Grange Memorial Hospitals (now part of AMITA Health). Healthcare continues to be among the most competitive and high-stakes of all industries, where it’s absolutely crucial to be meaningfully different, to be compassionate and transparent, and to be relentlessly focused on strategy despite the daily pressures and distractions. Kate worked alongside Adventist leaders and their agency partners to guide them through foundational business decisions and to help them see a clear path toward communicating their value — in general as a healthcare system and in specific lines of medical service, such as orthopedic medicine and oncology — to the local communities and the region at large.
In addition to the direct-to-patient communications Kate has helped support has been a major initiative to grow Adventist Health Network, the hospital system’s physician-hospital organization (PHO). Kate led the Health Network’s foundational market research with current and prospective physician members, helping AHN identify its greatest strengths and opportunities, define its true value and difference, and measure its membership’s likelihood to refer through a Net Promoter Score measurement. The results of the research were presented to the Board and used to spur business changes and major internal communications initiatives.