Lake Forest Graduate School of Management (LFGSM) is the premier graduate business school for working professionals in the Chicago region, with a powerful and unique brand. The School has a long history of hosting open house events called "MBA Previews," during which prospective students spend two hours "test driving" the Lake Forest Leadership MBA program. Silver Tree's task? To market the program and its MBA Preview events in a cluttered marketplace with 36 local MBA programs and during an economic recession in which an elite part-time graduate education is regarded as a luxury. We employed a highly integrated campaign that made use of digital advertising, paid search, social media, direct mail, radio and billboards to successfully attract high-quality candidates to the MBA Preview experience and to prepare them for their admissions process.
Silver Tree Publishing Honors “F.A.S.T. Life” Founder Jenn Baxter with Book Contract
Midwestern publishing company awards once-in-a-lifetime opportunity to deserving writer whose message can help the masses. FOR IMMEDIATE RELEASE KENOSHA, WI (October 30, 2017) ― Silver…Read more
Go ahead … Judge a book by its cover!
There are many mistakes that authors make when publishing a book (especially if it’s their first book), but few mistakes are as fatal as publishing…Read more
Choosing a Book Publisher? Choose One with Heart
I began my career as a writer 20 years ago. Since then, nearly everything I knew about the world of publishing has changed. Some of…Read more