Lake Forest iMBA Program

At Silver Tree Communications, we believe in using contemporary ways to communicate time-honored values. And nothing is more universal in marketing than the customer testimonial.

Our engagement with the R&D and Innovation team at Lake Forest Graduate School of Management involved the opportunity to capture the stories of their newest segment of students -- aspiring leaders in their 100% online, virtual reality MBA program called the Immersion MBA (iMBA). To help communicate the unique concept of a virtual reality academic program that creates tangible business results, we partnered with a production team at Sunbeam Marketing Solutions to produce an "insider's view" video with current iMBA student Kyle Thomas. Silver Tree Communications developing the script, conducted the interview, and consulted during the post-production phase. Today, this video is a key asset in the iMBA program's admissions marketing portfolio.

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