Our collaboration with Marketing Partnerships International (MPI) is a great example of brand reinvention. At the time we were engaged to consult for this highly experienced and highly ethical group of media planners, they were so focused on providing brand value to their clients that they had lost sight of the need to establish their own points of difference and to clarify their own brand in a competitive Chicago advertising industry.
In just a few short months, Silver Tree Communications conducted a brand audit and introduced a new logo, tagline, color palette, website, professional photos of their entire team and blog strategy for MPI. Today, they are embracing their new identity, enjoying their online credibility and have just made the move into bigger offices to accommodate their growth.