Go ahead … Judge a book by its cover!
Choosing a Book Publisher? Choose One with Heart
VIDEO: Why Writing a Book Can Be Your Best Marketing Yet
In this episode of Marketing Matters, I talk about why so many individual professionals and corporations are publishing books as a way to grow their businesses. I offer insights on self-publishing, ghostwriting and more, and dispel the myth that being an “author” is only for the select few.
Publishing a business book can be a very strategic marketing tactic, with long-lasting results. Don't you want to be the expert who literally "wrote the book on it?"