If you could invest your marketing budget in something that would yield a return on investment (ROI) of 1,245%, you would. And if you could get your customers to spend 28% more with your company, of course you would. Because you’re a smart marketer or business owner, and you are dedicated to generating profitable growth.So...
10 Must-Read Books for Modern Marketers
The rumors are true: The best marketing consultants, when they aren’t actively working on deliverables for their clients, can be found with their noses stuck in a book (or basking in the glow of an iPad or the non-glow of a Kindle). The reason? Because marketing is complex and ever-changing, and because even the slightest...Read More
Six Can’t-Ignore Lessons from BMA15
Each summer, more than 1,000 of the world’s best marketers gather for three days at the Business Marketing Association’s global conference, to share insights about how big brands, like Dow Chemical and Adobe, are succeeding with their business-to-business (B2B) marketing efforts. And each summer, I walk away with dozens of pages of notes, a...Read More
“Going Digital or Social?” Better Have a Strategy
What's so funny about this cartoon is that it's not funny -- it's commonplace and it's deadly to the budget. In nearly every marketing department in every organization across every industry, conversations like this are taking place. Marketers know there are increasingly more channels...Read More