In this episode of Marketing Matters, I sit down with Brad Sattin to weigh in on the secret weapon of savvy marketers: market research. Enjoy as I offer insights on what you can learn and how easy it can be to get the data needed to generate profitable growth at companies and organizations of all sizes.
A Little Research Goes a Long Way

Marketing leaders – whether they work in a small non-profit or a Fortune 100 company – often have one thing in common: they have no idea how far a little research could take them.
Imagine you are the director of enrollment services (i.e., admissions) for a college where undergraduate enrollment has been slipping. Now imagine how...
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“Going Digital or Social?” Better Have a Strategy

May we suggest a few resolutions?
