In this episode of Marketing Matters, I sit down with Brad Sattin to weigh in on the secret weapon of savvy marketers: market research. Enjoy as I offer insights on what you can learn and how easy it can be to get the data needed to generate profitable growth at companies and organizations of all sizes.
A Little Research Goes a Long Way
![](https://www.silvertreecommunications.com/wp-content/uploads/2015/06/0_dmVjdG9yXzI4M18wNQ-270x146.jpg)
Marketing leaders – whether they work in a small non-profit or a Fortune 100 company – often have one thing in common: they have no idea how far a little research could take them.
Imagine you are the director of enrollment services (i.e., admissions) for a college where undergraduate enrollment has been slipping. Now imagine how...
Read More
“Going Digital or Social?” Better Have a Strategy
![going digital cartoon](https://www.silvertreecommunications.com/wp-content/uploads/2014/04/going-digital-cartoon-300x212.jpg)
May we suggest a few resolutions?
![2014 NY resolutionsiStock_000030107836XSmall](https://www.silvertreecommunications.com/wp-content/uploads/2014/01/2014-NY-resolutionsiStock_000030107836XSmall-300x216.jpg)