Brand's Best Friend

5 Clues That “Awful Conference” You Attended Was Your Own Fault

We've all been there -- the professional conference that feels like a waste of your time. You came, you saw, you yawned, and you conquered absolutely nothing. But going back to the office without actionable new insights and valuable new connections is your fault -- not the fault of those good-hearted professionals who stood up and...
Read More

10 Must-Read Books for Modern Marketers

The rumors are true: The best marketing consultants, when they aren’t actively working on deliverables for their clients, can be found with their noses stuck in a book (or basking in the glow of an iPad or the non-glow of a Kindle). The reason? Because marketing is complex and ever-changing, and because even the slightest...
Read More

Six Can’t-Ignore Lessons from BMA15

Each summer, more than 1,000 of the world’s best marketers gather for three days at the Business Marketing Association’s global conference, to share insights about how big brands, like Dow Chemical and Adobe, are succeeding with their business-to-business (B2B) marketing efforts. And each summer, I walk away with dozens of pages of notes, a...
Read More

Introducing Silver Tree’s Book Division

We're thrilled to introduce you to our Book Division. Silver Tree Communications offers a spectrum of publishing services for individual and corporate authors. Whether you wish to self-publish your book or seek representation from a large publishing house, Silver Tree will guide you every step of the way. Read our news release to learn more.   Ready...
Read More