Category Archives: Advertising

May we suggest a few resolutions?

2014 NY resolutionsiStock_000030107836XSmallFarewell to 2013. It was a great year -- full of discovery and accomplishment for the clients and the team at Silver Tree Communications. So as we close out the year, we'd like to share what we've learned to help you get off to...
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Spending Without Strategy: Recipe for Disaster

I am horrified to share that I have, more than once in my career, heard a marketing director or CMO refer to their 3rd and 4th quarter marketing plans as a "spend down" of remaining budget dollars. For example, "We need a plan for our $2 million spend-down to finish out the year." While commissioned...
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