Category Archives: General

Introducing Silver Tree’s Book Division

We're thrilled to introduce you to our Book Division. Silver Tree Communications offers a spectrum of publishing services for individual and corporate authors. Whether you wish to self-publish your book or seek representation from a large publishing house, Silver Tree will guide you every step of the way. Read our news release to learn more.   Ready...
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“Going Digital or Social?” Better Have a Strategy

going digital cartoonWhat's so funny about this cartoon is that it's not funny -- it's commonplace and it's deadly to the budget. In nearly every marketing department in every organization across every industry, conversations like this are taking place. Marketers know there are increasingly more channels...
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May we suggest a few resolutions?

2014 NY resolutionsiStock_000030107836XSmallFarewell to 2013. It was a great year -- full of discovery and accomplishment for the clients and the team at Silver Tree Communications. So as we close out the year, we'd like to share what we've learned to help you get off to...
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Sampling Strategies for Every Industry

When it comes to great marketing strategies, some things never change. Sure – the media options are vast and powerful now, and people are reading “newspapers” from their mobile phones. And yes, consumers are more demanding and fickle than ever. But basic human psychology hasn’t changed. People want to buy products and services they can...
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